Web Sites, E-Commerce, and Online Brochures

Business web sites have quickly gone from being a 'nice-to-have' to being a necessity. You can try to ignore it, but the reality is that virtually everyone in business who is looking for a supplier or vendor goes to the web to find them and to research their products or services. There is also a significant move toward web-only customer relationships where the only contact a customer ever has with a supplier is through the web - even with industrial buyers. No business is immune.

That doesn't mean you have to spend a fortune or go for full e-commerce right off the bat. But before you ask your nephew in college or the kid next door to build a site for you for a couple of hundred dollars, remember this:.

Your web site - almost more than your printed catelog, brochures, and magazine advertisements combined - is your best opportunity to present your company image to the world. More and more, your printed materials are only the first round in a series of information gathering steps that your customers or prospects take before they purchase from your company. The web is an important piece of that process.

Consider this - by the time the vast majority of new car buyers arrive at the showroom, they have already researched the cars and features they want on the web. The car salesman is being relegated to order taker as the web becomes the primary source of vehicle information.

Interalab has been developing web sites for all types of businesses since 1997. Our experience has helped us create a reliable process for development of every aspect of a web site, whether it is a simple brochure site, or an advanced e-commerce site. Please take a moment to browse through our development process by clicking on the sidebar link.

Some Examples of Brochure Web Sites: